We all get up for the story of Danette
The beginnings of Danette : 1970 Danette is born. Daniel Carasso is the founder of Danone, he confides: "The idea of Danette, came to me by visiting a factory of Holland where one made [...] a cream dessert very thick sold in bottles of half a liter and a liter. I told myself that it should please France. "This is from the book" Memoirs of DanoneIt makes it a unique cream recipe dessert which will seduce the French, since in 1974, 10,000 tons of Danette Chocolate in a 500g container, will be delivered to the stores. In 1978 two new fragrances will be born: vanilla and caramel. In the 80s will appear individual pots and also the famous slogan "we all get up for Danette". From 1990 the most gourmet palates will be satisfied by the appearance of new flavors: coconut, orange and a mix of vanilla flavors and chocolate, Danette au lait, Danette crousti, there is something for young and old.
His evolution : in the 2000s we do not even count its variations of flavors, pistachio, extra black, espresso, creme brulee, choco blanc ... But it is especially the entry of Danette into the digital era, the brand gives the opportunity for its consumers to vote for its favorite fragrance. Danette is even on Facebook, definitely nothing stops him to be closer to the French. The Danette is now more than 40 years old and she has not finished surprising us, a beautiful story between her and us ...
Little anecdote : in 1984 a class of children sends a letter to Danette, they complain about being unable to lick the pots to the end because of a principle of ribs at the bottom of the tray. Danette then develops a smooth pot to meet the demand of children.
