April 25, 2024

Wednesday's cracking fashion: plastic is fantastic!

It was said badly, has been, the bag will perhaps find a younger youth thanks to bag plastic. Yes yes, you read correctly, ... Collateral effect of the economic crisis and the recessionista trend that has changed the behavior of fashionistas, luxury brands have undertaken to rework the bag plastic shopping. Furla, Jil Sander but also Burberry, the biggest brands have started to work on plastic, a material usually neglected because not quite noble by luxury brands.

Visual of the April Shower campaign Burberry

After louis Vuitton and his bag trash that created the controversy last winter, it is Jil Sander who revived the trend. Seen during parades on the arms of fashion editors, the Marketbag is tearing to the point of almost replace the 2.55 in the hearts of fashionistas ...


 



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