May 13, 2021

What artistic director for Dior? Marc Jacobs speaks!

For months, the fashion world speculated on the name of John Galliano's replacement at Dior. And the American Marc Jacobs, current artistic director of Louis Vuittonseemed to be the favorite ... until asked for his opinion. And, the least we can say is that the stylist does not want to change house!
"I'm at Vuitton, and I'm very happy. My speech has been the same for a long time. Discussions about Dior have come and gone ... I do not know, maybe in the future, in many years, I might end up somewhere else, maybe at home Dior. But today I'm at Vuitton, that's all I care about, I'm going to keep doing my thing, "he told the English edition of Vogue magazine. Marc Jacobs already has too much to do with his brands (Marc Jacobs and Marc by Marc Jacobs, ed) and the six annual collections he has to present for Louis Vuitton... His fashion week are already shielded from parades and challenges.
"Ironically, I do not dream of doing anything else. My biggest challenge is to do something better than last season. And the idea of ​​sewing does not motivate me in that sense. For me, it's outdated! I mean, the craft behind the seam is interesting ... But I can also use it for ready-to-wear. Sewing is a dress by season that is photographed by one or two magazines, there is no advertising, it affects about twenty customers. And I do not find that something is missing in what I do. I too work with fabulous craftsmen, maybe not the same ones who make couture dresses, but, once again, I work with people who create beautiful things. I'm not sure I've ever thought of sewing as a great opportunity? says Marc Jacobs.
At the same time, let's understand it: why would he abandon the house that he erected to the rank of darling designer stars and fashionistas in favor of a house with declining popularity? What's more, to throw himself into the mouth of fashion wolf who can not help but compare it to John Galliano, the genius who, in his time, revive the brand image of Dior...

Marc Jacobs next Dior creative director? (May 2021)