Yves Saint Laurent becomes "Saint-Laurent Paris", Hedi Slimane creates controversy
The American fashion magazine Women's Wear Daily had first launched this information, a spokesman for the house Saint Laurent was quick to confirm this rumor. Yves Saint Laurent really changes its name, here is a news that moves fashion's gotha.
Who is Hedi Slimane?
He is the man behind this change! Hedi Slimane is a 44 year old designer who has already revolutionized the men's wardrobe at Dior, but he is above all the successor of Stefano Pilati at the head of the house Yves Saint Laurent. Hedi Slimane marks his arrival on his new playground, creating controversy with this name change. Yves Saint Laurent will be transformed into Saint Laurent Paris, it's confirmed! Hedi Slimane has not yet had the opportunity to show the press his new creations under the new name. His first two "cruise" collections (inter season) have only been shown to international buyers. It will be necessary to wait for the month of October to admire on the podiums the collections women and men spring-summer 2013 of Hedi Slimane for the house Saint Laurent Paris.
What does Pierre Bergé think?
Pierre Bergé is the president of the Pierre Bergé-Yves Saint Laurent foundation. His reaction was very positive, he said in an interview with the magazine She that he "approves" Hedi Slimane's decision, "I've known for a month," he says. At least everyone agrees!
Why this name change?
If this announcement has not received only positive feedback, this choice is explained. This change is actually a throwback for the house Yves Saint Laurent. When the mark was created in 1966, Yves Saint Laurent originally called it Saint Laurent Rive Gauche. This corresponded to the mores of the time that put Couture in the spotlight. Later, with the preponderance of ready-to-wear, the price was changed. This new name change version 2012 appears as a kind of nod to the initial name and a desire to return to the sources expressed by Hedi Slimane. Far from being a revolution, it would indeed be a sign'attachement to the history of the house, the one that gave it this prestigious reputation that continues. Nevertheless, the YSL logo imagined by the graphic designer Cassandre continues and is still part of the world of the house.
This decision is finally perceived as a kind of tribute to Mr. Yves Saint Laurent died in 2008.
