Brand Saga: The Story of Z
Organic : The Zannier group was founded in 1962 in a workshop in St Chamond (Loire). Roger Zannier and his sister first started selling button designs to retailers. It was only four years later that the duo specialized in children's clothing and quickly signed the first agreements with large retailers. In 1983, the group launched the brand Z, with its slogan "For children from A to Z", then some time later, the first advertising campaigns are broadcast on television. In 1984, the Zannier group opened the Z stores in shopping centers and three years later, the Group made its initial public offering. Following the success of the brand, Zannier continues its path by making acquisitions of brands for children but also for adults. He is now the leader of children's fashion with 15 brands and licenses, supplemented by 4 brands of clothing for adults. The brand Z continues its way with its chewable collections for kids and teens.
The brand Z a style : Creativity and excellent value for money are essential points for the brand. Collections are trendy and all styles are found in different collections. In addition the stores are renewed regularly and take again the concept of the loft: a space smaller but which presents 100% of the collection.
The little more: Z brand has launched its online store site for the happiness of moms and children.
The brand Z a style : Creativity and excellent value for money are essential points for the brand. Collections are trendy and all styles are found in different collections. In addition the stores are renewed regularly and take again the concept of the loft: a space smaller but which presents 100% of the collection.
The little more: Z brand has launched its online store site for the happiness of moms and children.
