May 20, 2024

Cosmetics brands committed to breast cancer

Every year, in October, the association "Cancer, let's talk about it! "Launches a major communication campaign to raise the awareness of as many women as possible to encourage them to be screened early ... On this occasion, major cosmetics brands join in this action by launching limited editions of their star products, with an entirely pink packaging to symbolize the fight against breast cancer.

For 16 years already, Estee Lauder and the brand Clinical support research. This year, these brands are selling small make-up kits (mini-gloss, mascara), part of which will be donated to the association.

For three years, cosmetics Darphin also support this cause. This year, 8% of the value of Arovita C cream will be donated to the association ...
The American brand Palmer's is also taking action this year with its cocoa butter lotion and vitamin E, a cult product in the United States ...

Other brands join them: American make-up brands Bobbi Brown or Jane Iredale, the Aveda brand with a phrase on the packaging of her hand cream "Have you had your annual breast exam?" to emphasize the importance of screening.

Recently, Health Minister Roselyne Bachelot expanded the free and preventive screening of women aged 40 (previously the age was 50). This screening only concerns women at risk (family history, late maternity ...). One more step in the fight against the disease ...


Breast Cancer Awareness Month! Review/Demo of Estee Lauder Pink Perfection Set & It Cosmetics Brush (May 2024)