The 4th edition of the Ethical Fashion Show - the salon of the fashion ethical - was held these days in Paris. The opportunity to take stock of the democratization of this market that attracts more and more major brands.
Trend for several years, the fair and organic ready-to-wear invades the general public signs and interests more and more the big marks. Until now reserved for an elite, the fashion ethics becomes accessible, large-scale production driving down prices.

One of the most striking examples of this phenomenon is H & M's offer of organic clothing. The Swedish brand offers a very large collection of organic cotton at prices ranging from 9.90 euros for a child's dress to 49.90 euros jeans for women.

Celio t shirt bio - DR

While La Redoute, Somewhere, Vert Baudet and Monoprix are forerunners in this market, other brands have set themselves up, such as Etam lingerie, Celio but also Gap and C & A, whose offer of organic clothing will reach 6,000 references. in 2008.
At Gap, the BabyGap Organic line offers clothes and accessories for children from 0 to 12 months, at prices ranging from 10 to 40 euros. Celio, the leader in men's ready-to-wear, offers "Celio bio" t-shirts at 19.99 euros.

Signs are not the only ones to enter the era of organic, since the big brands get started. The most famous jeans brand, Levi's, has been offering Levi's Eco jeans since last year. If it remains unaffordable (120 euros), other fair jeans have appeared on the shelves, including Ober, Celio, H & M and Rica Lewis.

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