To popularize the 1st December, aka World AIDS Day, Gap found a solution ... The sign asked Isabel Marant to imagine a T-shirt limited edition, sold 34.95 euros, of which 50% of sales will be donated to the Global Fund to fight AIDS.
"I am deeply sensitive to this cause that affects so many people around the world. I hope I can help my scale and change things. I have been attentively (RED) initiatives since the beginning and I am very touched that Gap have appealed to me this year, "says the popular French designer ... Whose notoriety should encourage the most fashionable of us to go shopping responsibly.