The brand saga: Monsavon
In the early 20's, a small soap factory was born at the gates of Paris, rue Marthe ... In 1928, L'Oréal, which is interested in consumer products, bought Monsavon. The old factory Monsavon will become the headquarters of the group ...
At the time, the cult product of the brand is the famous soap formula milk, made famous by many advertising campaigns in the 30s: among them, that of Raymond Savignac with the cow bent over a bar of soap to which she gives his milk! It is quickly established as the soap for the daily hygiene of women, which will sublimate their natural beauty through the properties of milk. With l'Oréal, new fragrances will be launched on the market: lavender ...
Since he started, Monsavon respects the most delicate skins thanks to mild soap formulas that meet women's expectations.
The American giant Procter and Gamble (Mr. Clean, Ariel, Pampers, Always ...) acquires the brand during the 60's.
Gradually, Monsavon will expand with new products of care: Shower gels with various scents: vanilla, apricot ... In the last decade, deodorants have come to complete the range. Lately, the new line Monsavon was inspired by smoothies, these famous mixed fruit juices to offer customers new sensations in the shower.
Since then, the brand has been bought by the American group Sara Lee, which owns shaving products Williams, Sanex, Senseo among others ...
Sara Lee is on the list of the top 25 consumer product groups.
At the time, the cult product of the brand is the famous soap formula milk, made famous by many advertising campaigns in the 30s: among them, that of Raymond Savignac with the cow bent over a bar of soap to which she gives his milk! It is quickly established as the soap for the daily hygiene of women, which will sublimate their natural beauty through the properties of milk. With l'Oréal, new fragrances will be launched on the market: lavender ...
Since he started, Monsavon respects the most delicate skins thanks to mild soap formulas that meet women's expectations.
The American giant Procter and Gamble (Mr. Clean, Ariel, Pampers, Always ...) acquires the brand during the 60's.
Gradually, Monsavon will expand with new products of care: Shower gels with various scents: vanilla, apricot ... In the last decade, deodorants have come to complete the range. Lately, the new line Monsavon was inspired by smoothies, these famous mixed fruit juices to offer customers new sensations in the shower.
Since then, the brand has been bought by the American group Sara Lee, which owns shaving products Williams, Sanex, Senseo among others ...
Sara Lee is on the list of the top 25 consumer product groups.
