mum
February 24, 2021

The saga of the Tartine et Chocolat brands

In 1977, Catherine Painvin wanted to create a line of clothing that combines chic, casualness and modernity at the same time ... Born in the middle class of Rennes, Catherine Painvin was 27 years old and is already a divorced mother with three children under her arm .

It creates one of the favorite luxury clothing brands of the French: an image of simplicity that will cross the time and the generations, a pink and blue universe, the symbol Tartine and Chocolate was born...

Children's clothes are gradually added to decorations for the room, soft toys and perfumes with sweet and fruity notes ... The universe Tartine and Chocolate consists of refinement, wonderful ...

The company's headquarters are located in Alençon, in Orne, where 30 employees manage the site. In total, the company has a hundred employees ...

Half a dozen stylists realize the collections in Paris, part of which is made in France ... The rest of the production is relocated in Turkey and Portugal ...

In 2001, Catherine Painvin was named "Best Businesswoman of the world ". The business is then at the top and the clothes and products Tartine and Chocolate are distributed worldwide. In 2002, it achieved a turnover of 150 million euros! A true record for a company of this size ... More than 50% of its figure is made abroad.

In 2004, the textile group Zannier, looking for a powerful partnership bought the brand founded by Catherine Painvin ...

Currently in France, only 25 shops Tartine et Chocolat are implanted. A strategic desire to control the brand's dealer network and preserve this image of luxury ready-to-wear for juniors ...

MIAM DU CHOCOLAT(MILKA BISCUIT SAGA) (February 2021)