May 4, 2024

A H & M collection against AIDS

In collaboration with Designers against aids (DAA), the Swedish ready-to-wear brand H & M will release in February a collection dedicated to the fight against AIDS.

This line, called "Fashion against aids", is available for men and women and is produced in collaboration with several famous artists.
Rihanna, Timbaland, Jade Jagger, Good Charlotte, Scissor Sisters, and The Cardigans are some of the artists associated with this operation.
According to singer Rihanna, "it's a great way to get fans to fight against AIDS".

The line designed by H & M aimed primarily at young people and its release will be accompanied by prevention messages from AIDS.
The line includes t-shirts, tops and colorful hoodies. All the clothes carry a message and indicate the name of their creator. They are made from 100% certified organic cotton.
The prices of the products of the line "Fashion against aids" will go from 9,90 to 29,90 euros.
25% of the profits made through this collection will be donated to associations leading prevention actions against the disease.

The "Fashion against Aids" collection will be available on store Divided H & M.

Website: www.hm.com



Off Topic: Ep. 55 - FIGHTING AIDS THROUGH MIDDLE-EARTH (May 2024)