Create your jewelry brand: a real marathon
A dreamlike and fun collection
From primary school, Gwenaëlle Mordelet complicait pleasure jacquard knits she realized. Even today, his passion for composition and assembly drives his future brand of jewelry fantasy "Lila Conti". In a vintage style and art nouveau, she arranges butterflies and semi-precious stones, wood, crystal with dragonflies, ceramics, ladybugs, fabric ... and soon money for a more precious spirit. A simple hobby at first, this activity takes the form of a challenge for Gwenaëlle this year: to create a company to market its products. jewelry.
From Internet to jewelry
The young woman begins to grind pearls in the year 2000. At that time, she works as an advisor in Internet strategy at AOL and composes jewelry in his spare time. In the company, the rumor of his talent spreads quickly when his necklaces are worn by girls in the office. Some even ask him to create adornments for their wedding! The beginning of glory...
The young woman is already starting to consider founding a company that offers learning courses to the creation of jewelry. A video K7 became a book-DVD and a magazine project later, everything is abandoned. But the idea is making its way. Five years have passed and the desire to shape a career around jewelry again embraces this entrepreneur in the soul.
Create his line of jewelry rhyme with "crazy job"
Write your business creation project, finalize the business plan, take courses at the Institute of Fashion and the Dupperé Fashion School, continue to create jewelry, buy pearls, deposit her mark, sniff out trends in New York, Paris, Tokyo ... The life of Gwenaëlle Mordelet looks like a real marathon. In the evening, in bed, she is still studying market studies.
But every morning - sacred ritual - the bulldozer recharges his batteries by plunging himself into a bath. We imagine to recharge in a cloud of foam ... Before returning to fuel.
Privacy in the background
For a month, the living room of Gwenaëlle and her lover is transformed into a workshop-office. The men's world had to give way and the galant was asked to repack until his last ACDC record. The creation of the company "Lila Conti" is besides a true family project: the father of gentleman collects the articles of press and the sister realized are website. The lover himself takes Gwenaëlle in his luggage during a professional trip to Tokyo. Her charming takes the opportunity to take the pulse of the aftermarket in the land of the rising sun.
In Gwenaëlle's head everything revolves around jewelry. The lover accepts it and the beauty is grateful to him.
Fairies bent over Lila Conti
Studies at Celsa and ESSEC, a move through operational marketing at IBM and then five years of Internet strategy consulting at AOL: this experience of economic issues, the habit of combining long-term vision with efficiency and profitability structure the young woman when creating her own entity.
Technophile from the beginning, the Internet continues to fascinate Gwenaëlle. She will use the web to distribute and even design jewelry. Quiet. The concept is still secret.
For the soul of her collections, the name "Lila Conti" inspires the designer as a talisman. "Lila" - name found while playing with the letters of Gwenaëlle - distils the freshness of the flower. "Conti" reminds him of his elegant, exuberant, wonderful Italian great-grandmother. Good luck Lila Conti.
