Florence Welch goes on tour with Gucci
Fire mane, diaphanous skin and endless legs, Florence Welch is a pure beauty, an outstanding singer and becoming a fashion icon. Where Lady GaGa is in quirky eccentric, Florence does exotic vintage, lace, liberty, silk and glamor. A full-fledged style that soon noticed the house Gucci.
Thus, the flamboyant redhead was offered by the brand a gift that she accepted with joy. Fida Giannini, Creative Director at Gucci fell in love with Florence Welch during a concert. After their meeting at the Grammy Awards, she decided to draw a line of costumes specially designed for his North American tour that will run all summer.
In a statement, Fida explained: "Florence embodies, thanks to its charm worthy of a movie star and its presence of intense magnetism, an icon of modernity in everyday life".
The singer added: "It seemed natural to us to collaborate on the design of several models in the perspective of my upcoming American tour, my gratitude to Frida is endless, I had an unforgettable experience and I I can not wait to wear his creations on stage! "
Otherwise, Florence Welch should become next autumn, the new face of Gucci. We look forward to the campaign to console us for not being able to attend the Florence and the Machine concerts this summer.
