Gucci launches its virtual flagship
More than just an online shop dedicated to shopaholics and Gucci, lacking the simple idea of not being able to shop at any time of day and night, Gucci.com is a flagship, a box dedicated to the aesthetic signature of Gucci. "Thanks to new technologies, I think we have managed to create a digital space in which our customers can truly experience the beauty, quality and know-how of their collections. Gucci in a most luxurious atmosphere, "said Frida Giannini, fashion designer Gucci. "It's also very important for me to integrate the social networking features into the new site, because fashion shopping is almost always an experience that you share and enjoy with friends."
True social network, the World of Gucci enriches the Facebook Like Like and diversifies the web presence of Gucci whose Facebook page already has 900,000 fans.
Another initiative of the brand at the G when Fashion Week Milanese. Starting August 30th, fans of the brand will be able to register on the gucciconnect.com website to try to win electronic tickets and attend the next fashion show on September 22, 2010.
