I shoppe on my Iphone!
The Iphone, a showcase for luxury brands
Who said that geekettes were angry with fashion? Not the owners of Iphone, unsheathing their playful vibrating shell, signed Hermes or Louis Vuitton, obviously ... Of the 90000 Iphone applications currently listed, a handful of mini sites developed especially by major brands, such as Chanel, Dior, Lacoste, Ralph Lauren ...
On the menu, videos of fashion shows, brand advertisements, and an online catalog of the latest news.
We like the aesthetics of these applications but we regret the overall lack of interactivity and the catalog side these apps.
I shoppe on my Iphone
And if the Iphone is a showcase for brands, others have understood that the Iphone was not only used to phone but also to buy! Among the applications developing a dedicated e-commerce service, we selected:
- net-a-porter : Balmain, Gucci, Stella McCartney ... all luxury brands - or almost - are present on this site of pure luxury e-commerce. Ergonomics side: we like the interface of the application, pretty close to its computer version. The problem: very high-end products that can dream about, if you can not buy them!
- brandalley : private sales in your pocket. Find brandalley's flash sales on your mobile. Now, to shop and grill CB, you do not even need to turn on your computer! On the ergonomic side: we like the ease of use.
- yoox : after the well known site of shoppers, yoox comes to launch his app. We love the menu with multiple entries and the variety of products (fashion, design, books). No real news about the site, but a functional and effective app.
My mobile shopping guide
Looking for a shop, a product, a shop? Go to pagesmode.com, a real shopping guide in your pocket. And thanks to geocalisation, just follow the directions to find the shop you want!
And for Parisians in search of good places, places that are off the beaten track and other good deals, go to the My Little Paris app, which is full of good ideas.
