The saga of brands: the story of Clarins
After studying medicine, Jacques Courtin opens the 1st institute Clarins (the name is a reference to a play) in 1954, rue Tronchet in Paris, his only motivation was then to pay tribute to the woman "Out of love and respect for their beauty?
In this institute, Courtin has always made it a point of honor to create a direct relationship with her clients by providing them with personalized care and advice.
Its motto : do more, do better and love to do it and its philosophy: listen to women and satisfy their desire for well-being by offering the best plants and beauty treatments.
Today, more than half a century later, this maxim has made the brand's success and Clarins is one of the most brilliant French achievements.
Clarins is in first place luxury cosmetics, it's a real family success story where Jacques Courtin's two sons: Christian and Olivier today take the lead.
Its founder (died in 2007) was a real precursor, he is the first to develop the first 100% pure plant oils.
Its founding values: respect for the environment and use of the active principles of plants. She knew how to listen to her consumers and stay true to her image ...
Plants serve as a basis for the development of all products of the brand. Rare extracts are used in the composition of treatments: anti-aging, essential oils, slimming creams ... To diversify the activity of the group, Clarins launched a range of makeup and fragrances. And in 2002, a line of men's cosmetics is created.
Its capacity for innovation has always been award-winning and product development is the result of flawless technology. The requirement of rigorous quality has established a relationship of trust with customers.
Clarins has won numerous awards and the women are praising the brand that stands out thanks to its constant innovation. Laboratories Clarins select plant extracts from around the world.
To stay in touch with customers, each product has a satisfaction questionnaire, in which they are invited to express their expectations and their desires, to make the products evolve.
Since 1984, the company is listed on the stock exchange, the products Clarins are unavoidable in Japan and the United States.
Some cult products have existed for generations, they are constantly perfected as the double serum that has existed since its beginnings. Energizing water is a cult product and exists since 1987, it is one of the best sellers of the brand.
Clarins is committed to the protection of the environment and since 1991, any use of products of animal origin has been prohibited. In 1987, Clarins is the first brand to ban testing of products on animals.
Today Clarins is a brand known all over the worldit is established in more than 160 countries and employs more than 6,000 employees worldwide. Clarins is a unique example in France, the company has risen to the top of care products in the world and the group achieves a figure of around 1 billion? every year.
