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October 25, 2021

Blédina: the history of the brand

More than ever, Blédina is committed to her mission: to give children every chance to grow up in good health.

Originally, an intuition

Joseph-Léon Jacquemaire, pharmacist, creator of the Blédine in 1906, said it already: "The health of the child, its physical and intellectual development, depend for a large part of the diet of the first months of life". Since then, the Jacquemaire establishments have developed their activities (milks, small pots ...) until becoming Blédina and join the group Danone in 1971.
In 2007, with the acquisition of Royal Numico, Danone completed its strategy focused on healthy eating and illustrated by its mission "to bring health through food to the greatest number".
Infant feeding dedicated to children up to three years naturally finds its place. Today Blédina is part of the Danone Baby Nutrition division, the No. 1 European and No. 2 worldwide infant nutrition.

His job 

-Create products and services adapted to the nutritional needs of children up to three years of age according to high standards of quality and food safety.

-Accompany parents and families in learning a good diet, by being with them to answer their questions.

A major player in infant nutrition

To carry out its missions and advance knowledge, the company works with the scientific and medical world, deploys research programs and mobilizes experts at every key stage in the life of food products, from their conception to their consumption, through their manufacture and distribution: milks childhood, milks of growth, cereals, biscuits, dairy desserts, jars, cups, bowls, soups and plates.

With about thirty innovations and renovations a year on average, Blédina offers varied, quality products, appreciated by children up to three years but especially adapted to their needs from a nutritional point of view. Because children up to age three are not "mini" adults, they need a specific, tailored diet.

The main research areas of particular interest for Danone Baby Nutrition focus on immunity, digestive diseases, taste, premature infants, allergic babies and metabolic diseases. There are also priorities: the analysis of the determinants of major pathologies of the century (obesity, allergies, cardiovascular diseases, diabetes). Many researchers have the intuition of a link between the health of babies and that of adults. This documentary watch is complemented by exchanges with the network of experts set up by Blédina and composed of practitioners: pediatricians, general practitioners, nutritionists ...

Infant feeding is subject to stricter regulation

It takes into account all the nutritional elements of a product, for example according to products and ages: vitamins, salt, protein content, etc. Infant feeding is concerned with the quantity but also with the nutritional quality of the ingredients used.
Because dietary diversification is a key health issue, Blédina designs products that accompany the child according to 7 golden rules:

1- Promote the milk
2- Recall that the milk remains the pillar of infant feeding up to three years
3- Promote the discovery step by step of new tastes thanks to gluten-free infant cereals or fruits and vegetables found in small pots.
4- Encourage to multiply the experiments
5- Facilitating the transition from liquid to solid by textures
6- To propose solutions for the 18/36 months thanks to nutritionally adapted, greedy and varied dishes.
7- Contribute to the progressive autonomy by the packaging (specially adapted so that the child acquires its autonomy)

Blédina does not only look after children

He also accompanies parents in all the developmental moments of their child. Because diet contributes to sensory awareness, development of psychomotor abilities, socialization ... And because up to three years, the child acquires the first bases of his future eating behavior, Blédina provides parents with solutions and adapted responses to reconcile pleasure of taste and learning good eating habits.

Bledina and the environment

The health of children and adults also depends on the preservation of the environment. The brand has placed sustainable development at the heart of its priorities. It aims to reduce the carbon footprint of its activities by 30% by the end of 2011. 60% of the packaging in the Blédina range is recyclable.
The brand also helps consumers to properly sort the packaging through the implementation of indications on its packaging. Blédina also seeks to optimize the environmental impact of its packaging.
The pack / product ratio has been reduced by 25% since 2000. For example, the caps of certain bottles of milk have been lightened. Efforts are also made to spend as much cardboard as possible recycled cardboard.

At the industrial level, the plant has been sorting waste for several years. The quality of the water leaving the plant is very good, thanks to the passage in the treatment plant. In Villefranche, an approach to optimize the washing of the equipment while preserving the level ofhygiene was engaged in the manufacturing workshops of Blédine. In Brive, the sorting of individualized waste by workstation is also carried out.

In terms of logistics, the best filling limits the number of trucks on the roads.

Blédina has the heart on her hand 

It also engages on the ground in various societal actions (partnership with Restos du C? Ur, solidarity leave, other various projects).



Danone at a glance (October 2021)