Le Printemps was chosen to host for the first time in France the brand of
lingerie of the former model
She Macpherson. Implanted in space
lingerie of six Printemps stores, the brand
She Macpherson Intimates will unveil, as of February 2, its spring / summer 2010 collection. For the occasion, the supermodel will inaugurate this first French boutique in person.
She Macpherson, nicknamed The Body, created
She Macpherson Intimates in 1989. The mark of
lingerie was first launched in Australia and New Zealand, then in the United Kingdom, the United States, Canada, the Gulf countries and today in France.
The underwear of the brand
She Macpherson Intimates will be available from February 2nd at Printemps Haussmann, Printemps Italie, Printemps Nation, Printemps Parly, Printemps Lille and Printemps Lyon.
Elle Macpherson launches new collection of her lingerie range (July 2024)