For 25 years, John Frieda launches 2 beauty kits in limited edition
Happy Birthday John Frieda ! The brand specialized in hair products, born in London in 1988, today celebrates 25 years. "Innovation, tailor-made, performance: these are the key words that have guided the brand since its inception!" says the British label, in a statement. We can only approve. John Frieda strives to offer us care for hair, always more personalized and adapted to different types of hair, and colorations. Among the key products: Frizz-Ease Anti Frizz Serum, to fight against hair rebel and discipline them, but also Sheer Blonder, and Brilliant Brunette. Must have beauty, for brunettes and blondes, which are declined in shampoo, spray and lacquer, and respect color and pigmentation of their hair, to sublimate without damaging them.
These two ranges are also honored, for the 25th anniversary of the brand, which launches, on this occasion, two unique beauty kits, which will be put on sale in exclusivity and limited edition (during the whole month of September ), at the Publicis Drugstore des champs Elysées, today. Inside these mini vanity, which comes in a brown version and a blond version: 3 products Sheer Blonder, with shampoo, care detangler and lacquer, or 3 Brilliant Brunette products comprising shampoo, care detangler and perfector gloss. All in a very nice girly packaging, designed by the French illustrator Margaux Motin, who keeps a blog telling anecdotes about his life in his thirties.
Sold at a price of 15 euros, these collector kits are undeniably part of the little beauty pleasures that we will offer for the start of the season.
