April 30, 2024

J 12 Chromatic, zoom on the new Chanel watch

watch iconic par excellence, the J 12 Chanel brought ceramics into the world of jewelery. And if today many watchmakers and jewelers use this material, almost as hard as diamonds, Chanel was the first 11 years ago to focus on this contemporary material. Created by Jacques Héleu, the J 12 quickly conquered lovers of fine jewelry and contemportains jewels. "I first created the J12 for myself. I wanted a watch timeless, brilliant black, indestructible, which makes me think of some automotive masterpieces " declared Jacques Helleu at the launch of this watch black or white, quite in the spirit of Coco Chanel who said in his time "That the black held everything, the white too, they are absolutely beautiful, it's the perfect match," For his new J 12, christened Chromatic, Chanel gives up black and white for a titanium color, which changes depending on the light.

 

Ultra resistant, contemporary, elegant and timeless, the J 12 is both sporty and chic, perfect for the active woman.

 

As an omen, Karl Lagerfeld had made scroll his models (watch our story) for his next winter's collection in an end-of-the-world atmosphere, walking on a catwalk of ashes and smoke.

 

Let it be said, titanium could become the new signature Chanel.

 

I want it: available in 33, 38, 41 mm, automatic or quartz movement and diamond version, the J 12 has no shortage of assets to withstand the ceramic Dior VIII that will be released soon.



NEW CHANEL watch PREMIÈRE CAMÉLIA SKELETON-BASELWORLD2017 (April 2024)