May 7, 2024

Men's Special: The return of the barbers

Men's beauty salons are growing in popularity and growing like hotcakes. These places where they can be pampered are often modeled on women's institutes, with sales area on the ground floor and cabins for massages in the basement. Small difference: they are obviously reserved for gentlemen so that they can enjoy a quiet moment of relaxation. Yet the man is not a woman like the others, some males refuse to give in to this new beauty trend and prefer to turn to places more "manly".

We are witnessing the return of the barbers. This profession had gradually disappeared and even had a bad reputation. The barber was for dad (or grandpa). But since fashion is an eternal beginning, they are in it again. The trendy males do not go to the hairdresser anymore but to the barber. But beware, not just any, it must be traditional! A sign ? Vintage stalls are multiplying.

Man has the right to the total: classic razor metal or even cut-cabbage (this blade that seems straight out of a necessaryhygiene from the 19th century), shaving cream and shaving cream. The man has only to settle in the cozy armchairs (leather always) and to let it go.

Why such a return of hype? There are several reasons. We suspect the effect Mad Men. After inspiring women's fashion and pushing women to adopt a fifties locker room, would the cult series have also influenced our men? It has been spotted several times the canon Don Draper go to the barber.

But it is especially the big comeback of the mustache (still a nerdy turned trendy) and the widespread adoption of the beard among the stars, the hipsters New York then the lambda males who were determining. Who better than a professional to take care of this ultimate fashion accessory? So here are the barbers again on the front of the stage.

Barbershop 101: Tips from a Master Barber | The Distilled Man (May 2024)