Rihanna, new muse and artistic director of Puma
2015 promises to be a great year for Rihanna. The singer is currently working on her new album, R8, of which a dozen tracks are already ready. And she has just landed a new collaboration in the field of fashion ...
Indeed, after having designed several collections for River Island in 2013, Barbadienne should, from next January, assume the functions of Artistic Director for the Puma brand. Moreover, asmuseShe will be the face of the fall 2015 campaign. The young woman posted on Instagram a series of pictures to announce this new collaboration. "The head you make when you're the artistic director of a sportswear brand" can read in caption of one of them.
A few days ago, Rihanna was even visiting Herzogenaurach in Germany, where Puma's headquarters are located. She had to meet her team and choose the materials and colors that will be used for the new collection. Asked during this visit by the Women's Wear Daily, the singer said she was "very excited" to take on this new role. "Whether it's outfits, shoes, or accessories, I want to modernize the brand by focusing on the classics and starting with things that make Puma's identity while giving it a lift, and by doing something hip. Make it Rihanna in fact, "said the singer.
Although, in her own words, she still has a hard time believing it, the young woman promises to "create cool things you would not have thought of seeing at Puma". She wants to experiment and take risks for this new collection. "That's what really excites me in all this, the freedom of creation."
Indeed, after having designed several collections for River Island in 2013, Barbadienne should, from next January, assume the functions of Artistic Director for the Puma brand. Moreover, asmuseShe will be the face of the fall 2015 campaign. The young woman posted on Instagram a series of pictures to announce this new collaboration. "The head you make when you're the artistic director of a sportswear brand" can read in caption of one of them.
A few days ago, Rihanna was even visiting Herzogenaurach in Germany, where Puma's headquarters are located. She had to meet her team and choose the materials and colors that will be used for the new collection. Asked during this visit by the Women's Wear Daily, the singer said she was "very excited" to take on this new role. "Whether it's outfits, shoes, or accessories, I want to modernize the brand by focusing on the classics and starting with things that make Puma's identity while giving it a lift, and by doing something hip. Make it Rihanna in fact, "said the singer.
Although, in her own words, she still has a hard time believing it, the young woman promises to "create cool things you would not have thought of seeing at Puma". She wants to experiment and take risks for this new collection. "That's what really excites me in all this, the freedom of creation."
