Success of The Beat, Burberry's latest fragrance
The Beat, the latest born perfumes Burberry, has been very successful in Europe since its launch in early 2008.
It was on the occasion of a press release announcing these financial results that Inter Perfumewho distributes the perfumes Burberry, indicated the global success of this new perfume.
It should be noted that the launch of The Beat was supported by an advertising campaign with the supermodel of the moment, Agyness Deyn. The British model, recently elected model of the year, replaces the twig Kate Moss muse products Burberry for several seasons.
Intended for a young and trendy clientele, the name The Beat was imagined from the first letters of the terms defining the spirit of Burberry : British B, Energy E, Attitude A and Trendy T.
The success of The Beat adds to the positive results of the other products of the brand and doubles the sales of perfumes Burberry compared to the same period, in 2007.
The Beat will soon be available in derivatives.
Website: //www.inter-parfums.fr
It was on the occasion of a press release announcing these financial results that Inter Perfumewho distributes the perfumes Burberry, indicated the global success of this new perfume.
It should be noted that the launch of The Beat was supported by an advertising campaign with the supermodel of the moment, Agyness Deyn. The British model, recently elected model of the year, replaces the twig Kate Moss muse products Burberry for several seasons.
Intended for a young and trendy clientele, the name The Beat was imagined from the first letters of the terms defining the spirit of Burberry : British B, Energy E, Attitude A and Trendy T.
The success of The Beat adds to the positive results of the other products of the brand and doubles the sales of perfumes Burberry compared to the same period, in 2007.
The Beat will soon be available in derivatives.
Website: //www.inter-parfums.fr
