The brand saga: Make Up For Ever
Behind the brand, a name: Dany Sanz, trained at the prestigious school of aesthetics of Jeanne Gatineau. Alongside this training, Dany is passionate about the theater by working on the design of the sets. She begins by practicing body painting, an activity that leads naturally to the world of makeup.
In the process, she opens with another make-up artist a school of makeup ... As she needed specific products that she could not find, she starts making them and then comes the idea of creating its own brand of cosmetics.
In 1984, with her partner Danny Waneph and the help of her family, friends and students, Dany Sanz started making her own products, which she then put into jars (eye shadows, make-up foundations ...).
In the evening, his students turn into street vendors to distribute the pallets of colors and powders, which sell like hotcakes ...
Products begin by winning a great success among professionals, before conquering the general public.
Black and mixed skin also find the makeup This type of skin requires specific and quality products. The expanded offer allows Make Up For Ever to reach an even more diverse audience and increase its popularity.
The mind Make Up For Ever is to always innovate.
Recently, Dany Sanz launched a special line HD for film makeup professionals. Today, Make Up For Ever has more than 1,400 references in the catalog, enough to give each woman the color that suits her. In 1999, LVMH group, world leader in luxury buys Make Up For Ever. Dany Sanz has remained artistic director of the company she has herself created and continues to be passionate about makeup.
