Yves Rocher is dead
He created one of the most popular beauty brands. industrial Yves Rocher has passed away Saturday, December 26 at the age of 79 years. He died in Paris at the end of 2009 which marks many birthdays, especially the 50 years of the beauty brand.
The brand Yves Rocher was born in 1959 in a small village of Morbihan, in La Gacilly, where the famous Breton entrepreneur owned a castle where he likes to spend his summers. And the success smiled on him since ten years later, the sign Yves Rocher appeared in Paris for the opening of the brand's first beauty center, boulevard Haussmann.
Beauty accessible to all
What made the international success of the brand: the mail order. Yves Rocher was a pioneer in this field, and the brand is present today in 80 countries, making a total of 1,700 points of sale. And the house Yves Rocher is doing better than in 2008, its turnover has exceeded two billion euros.
It must be said that society Yves Rocher, three quarters owned by the family and 19.5% by Sanofi-Aventis, also owns brands such as Daniel Jouvance, Dr. Pierre Ricaud, Petit Bateau or Stanhome. In France, nearly 7,000 people (15,000 worldwide) are employed by society Yves Rocher.
Since 2007, it is Bris Rocher, grandson of Yves, who took the reins of the company, on a decision of the industrialist himself. The brand has even surfed the organic wave that is sweeping the cosmetics market. The first organic labeled range was launched two years ago, with a striking slogna: "Freedom, Equality, Beauty". Around the world, 40 million women would be fans of the products Yves Rocher.
In April 2007, the entrepreneur was promoted to Commander of the Legion of Honor, after being named Officer of the Legion of Honor in 1992. Yves Rocher was surely one of the most famous Britons in the world.
