Alexa Chung, muse of Pepe Jeans!
In terms of buzz, fashion brands are fighting with advertising campaigns andmuses. After Lara Stone, 25, recruited by Louis Vuitton replacing Madonna (judged has been?), it's now Alexa Chung to lend its image and its notoriety to the brand Pepe Jeans.
While Zadig & Voltaire offers the couple bobo Sean Lennon and Charlotte Kemp, Pepe Jeans went to get Alexa Chung, acclaimed in 2009 as the girl of the year. Unknown just a year ago, Alexa Chung - TV presenter and model - is now one of the fashion magazines and regularly appears in the best-of fashion of the year 2009.
For this photo under the direction of Tom Munro, Alexa Chung adopt a very teenager look that would not displease Larry Clark.
