Aépure ... This name evokes, of course, purity, but also absolute, lightness. This brand is the first in France that brings together shops dedicated to beauty in all its areas: designer perfumes, facial and body care, well-being inspired by countries around the world. The height of chic.
The first shop is Paris, in the Latin Quarter, since last April, and this original and modern space inspires serenity, luxury and zenitude. these shops consist of three spaces or "rooms".
The Room Cocon is dedicated to care: natural and organic care that respects the skin and the planet, high-tech high-performance care, care from elsewhere in the world (see American care Själ in the photo), but there are also some hair careas well as care for future mothers and babies. The proposed brands come from New Zealand (Snowberry), Great Britain (This Works), the United States (Erbaviva), Italy (Bakel), Japan (Evidens de Beauté) ... The must of the hype in terms of beauty.
The Room Seduction is dedicated to the high perfumery of tradition. There are Swedish brands (Neotantric Fragrances), Italian (Lorenzo Villoresi Firenze and Pro Fumum Roma), French (Fragrance General), British (Abahna) ...
And finally men's place with the Room for Men: black color, this space offers gentlemen body and hair care, shaving products and beauty accessories. For example, the Swedish brand Recipe for men combines natural and scientific efficiency.
35 rue Guénégaud