Brand Saga: The Baby Dior Story
Organic : The Dior house, which has just celebrated its 45th anniversary, is one of the first brands to be interested in children's fashion. It was in 1967 that the artistic director Marc Bohan began to draw clothes for the little ones. That same year, November 7, 1967, the Princess Grace of Monaco inaugurates the first shop Baby Diorlocated Avenue Montaigne. At the time we could find stuffed dolls and clothes for 0-4 years old. Until 1989, Marc Bohen has been able to offer timeless and elegant collections that have seduced the children. When John Galliano took over the queens of the house, he impregnated himself with adult collections and offered children very current collections a bit rock'n roll. Faced with this success, Dior has extended its line by offering two collections. A line for newborns for 0-2 year olds in the 28 Avenue Montaigne store and a line for 2-12 year olds at number 26. Today Baby Dior is distributed in nearly 600 points of sale around the world and 5 shops in Europe. 45 years already that the brand has become one of the references of children's fashion in style for children of the whole world.
Baby Dior a style: Since its creation Baby Dior uses the finest materials and beautiful fabrics. Embroidered silk mingles with muslin and ribbons seize clothing. It is through soft colors and trends that Dior Homme diverts his clothes for little boys. The little girls also find similar pieces in the women's locker room. For the fall winter 2012-2013 collection, the silhouettes regain volume, are generous and the prints are rich in the locker room of the girls. On the boys' side, the collection is a great return on the fundamentals of the Dior Homme identity. Discretion and elegance in a tailor's mind and fitted silhouettes perfectly represent the trend of winter.
The little extra: No need to go to one of the points of sale to discover or find the Dior collection, it is now possible to order online the products of the brand on: //www.dior.com/couture/fr_fr/mode- accessories/child
Baby Dior a style: Since its creation Baby Dior uses the finest materials and beautiful fabrics. Embroidered silk mingles with muslin and ribbons seize clothing. It is through soft colors and trends that Dior Homme diverts his clothes for little boys. The little girls also find similar pieces in the women's locker room. For the fall winter 2012-2013 collection, the silhouettes regain volume, are generous and the prints are rich in the locker room of the girls. On the boys' side, the collection is a great return on the fundamentals of the Dior Homme identity. Discretion and elegance in a tailor's mind and fitted silhouettes perfectly represent the trend of winter.
The little extra: No need to go to one of the points of sale to discover or find the Dior collection, it is now possible to order online the products of the brand on: //www.dior.com/couture/fr_fr/mode- accessories/child
