Chanel, the saga of brands
Little Gabrielle Chanel was born on the beautiful day of August 19, 1883, but we must not believe that life was only sweetness and luxury for her! Gabrielle Chanel had the great pain of losing her mother to tuberculosis when she was only 12 years old. She was abandoned that same year by her father and found refuge in an orphanage of Corrèze where she must wear the black smock that will inspire one of his famous creations a few years later!
At 20 years, The young lady becomes a sewing girl in a trousseau and layette shop and launches herself into the song "Who saw Coco in the Trocadero?", the story of an abandoned dog. Coco is a nickname that comes from her father and is the one she will choose later to carve a name in fashion!
In 1908, Mademoiselle Chanel arrives in Paris. After seducing Étienne Balsan, a rich man of the world, who introduces her to the life of a castle, she meets a wealthy Englishman, Arthur Capel, known as "Boy", the man of his life. She quickly launches her hat shop, "Chanel Modes ", and success grew with the brand In 1913, Gabrielle opened a shop in Deauville called" Gabrielle " Chanel"A luxury clientele succumbs to his creations.
The years of war do not seem to affect Gabrielle's ascent Chanel in the world of fashion. She launched, in 1916, in Biarritz, her first fashion house and released the silhouette of the woman. She has the audacity to shorten the skirts, to let go of the waist and to praise the haircuts to the boy.
In 1919, Boy loses his life in a terrible car accident.
In 1920, Coco Chanel has a relationship with Duke Dimitri Pavlovitch, who influences Mademoiselle's creations with a Slavonic note.
In 1924, Coco Chanel partners with Bourjois to develop its perfume business.
In 1925, his first perfume was born. This is the mythical "Chanel No. 5 "in a purified bottle, labeled black.
In 1926, the famous little black dress Chanel comes on the front of fashion. Of a mythical simplicity, she is nicknamed the "Ford of Chanel"from the name of the big American car house.
In 1929, Coco Chanel complete its range of creations with accessories.
The years of the second world war deprive the world of Coco's creations Chanel.
In 1934, Coco Chanel elect domicile at the hotel Ritz de Paris. She is at the pinnacle of her glory and the business Chanel employs more than 4,000 employees.
In 1939, Chanel firm and the staff leaves the company. Gabrielle Chanel retired in Switzerland in 1944 for several years.
In 1954, the House Chanel Couture is ceded to Pierre Wertheimer. But without Coco at its head, the company does not have the same aura.
Respectively in 1955 and 1957, the quilted bag stitched with a gold chain for shoulder strap and pumps black tip appear.
On January 11, 1971, Gabrielle Chanel goes off at the Ritz Hotel. She is buried according to her wishes in Lausanne, Switzerland.
In 1984, Karl Lagerfeld takes over the creative direction Chanel Fashion. It applies to find, to perpetuate, the spirit of Coco Chanel In 1986, he received the Dé d'Or for the best haute couture collection.
In 1987, watchmaking Chanel see the day. The watch "First" is launched.
In 2002, Coco perfume Chanel is launched by Jacques Polge, a big "nose" of perfume. The bottle has the same design as the bottle launched by Coco Chanel for the perfume n ° 5.
In 2009, a movie entitled "Coco before Chanel"interpreted by Audrey Tautou pays tribute to Gabrielle Chanel, a talented woman who has made history.
At 20 years, The young lady becomes a sewing girl in a trousseau and layette shop and launches herself into the song "Who saw Coco in the Trocadero?", the story of an abandoned dog. Coco is a nickname that comes from her father and is the one she will choose later to carve a name in fashion!
In 1908, Mademoiselle Chanel arrives in Paris. After seducing Étienne Balsan, a rich man of the world, who introduces her to the life of a castle, she meets a wealthy Englishman, Arthur Capel, known as "Boy", the man of his life. She quickly launches her hat shop, "Chanel Modes ", and success grew with the brand In 1913, Gabrielle opened a shop in Deauville called" Gabrielle " Chanel"A luxury clientele succumbs to his creations.
The years of war do not seem to affect Gabrielle's ascent Chanel in the world of fashion. She launched, in 1916, in Biarritz, her first fashion house and released the silhouette of the woman. She has the audacity to shorten the skirts, to let go of the waist and to praise the haircuts to the boy.
In 1919, Boy loses his life in a terrible car accident.
In 1920, Coco Chanel has a relationship with Duke Dimitri Pavlovitch, who influences Mademoiselle's creations with a Slavonic note.
In 1924, Coco Chanel partners with Bourjois to develop its perfume business.
In 1925, his first perfume was born. This is the mythical "Chanel No. 5 "in a purified bottle, labeled black.
In 1926, the famous little black dress Chanel comes on the front of fashion. Of a mythical simplicity, she is nicknamed the "Ford of Chanel"from the name of the big American car house.
In 1929, Coco Chanel complete its range of creations with accessories.
The years of the second world war deprive the world of Coco's creations Chanel.
In 1934, Coco Chanel elect domicile at the hotel Ritz de Paris. She is at the pinnacle of her glory and the business Chanel employs more than 4,000 employees.
In 1939, Chanel firm and the staff leaves the company. Gabrielle Chanel retired in Switzerland in 1944 for several years.
In 1954, the House Chanel Couture is ceded to Pierre Wertheimer. But without Coco at its head, the company does not have the same aura.
Respectively in 1955 and 1957, the quilted bag stitched with a gold chain for shoulder strap and pumps black tip appear.
On January 11, 1971, Gabrielle Chanel goes off at the Ritz Hotel. She is buried according to her wishes in Lausanne, Switzerland.
In 1984, Karl Lagerfeld takes over the creative direction Chanel Fashion. It applies to find, to perpetuate, the spirit of Coco Chanel In 1986, he received the Dé d'Or for the best haute couture collection.
In 1987, watchmaking Chanel see the day. The watch "First" is launched.
In 2002, Coco perfume Chanel is launched by Jacques Polge, a big "nose" of perfume. The bottle has the same design as the bottle launched by Coco Chanel for the perfume n ° 5.
In 2009, a movie entitled "Coco before Chanel"interpreted by Audrey Tautou pays tribute to Gabrielle Chanel, a talented woman who has made history.
