May 18, 2024

Danone celebrates 90 years!

Danone this year, it's 90 years old. Since its creation in 1919, the brand has revolutionized the creamery department: first fruit yogurts, lightened fresh cheeses ... Danone continues to innovate to be closer to the expectations of consumers. To honor the brand, here are the 8 yogurts that have marked the history of Danone :
 

1919: first pot Danone 1937: first fruit yogurt 1963: first Jockey


 1963: first yoghurt brass? 1964: first cheese allegory? 1964: pieces of fruit


1997: the first yoghurt drink 2000: les danettes

On the occasion of its anniversary, a house will be installed in Paris from April 3 to 5 and will propose to discover the history of the brand in an interactive way. The public will be able to follow a course of taste by crossing the different rooms of the house. As the epic of Danone will be punctuated by interactive animations and tasty tastings. Immediately, a taste of the visit ... Did you know? Danone was created by Isaac Carasso who decided to market the first yogurts in pharmacy. We are then in the 20s.
 
To visit the interactive house of Danone from April 3rd to 5th, you must register on the Internet, via the Lamaison website.danone.com.

The House Danone
23, Avenue Junot - Paris 18th

Website: lamaison.danone.fr

 



DANONE 60 YEARS (May 2024)