Do you speak fashion? The Masstige, késako?
Contraction of mass market and prestige, Le Masstige designates a new stendance in the fashion: to propose trendy collections, realized by great signatures ... but at low price. Survey in the land of fashion.
For years, luxury brands have snubbed big brands, looking disgustedly at these popular brands. But with the arrival of fashion giants such as Zara or H & Mthings have changed dramatically; Jimmy Choo, Karl Lagerfeld, Lanvin ... the biggest names are now fighting to collaborate with H & M. Commercial operation as much as marketing, these capsule collections drain crowds and allow elitist houses to reach a larger population.
At the beginning of Karl Lagerfeld, creator of mass elitism, bulimic of work and ace of comm ... Collaboration for H & M, La Redoute, Chanel kaizer is about to launch a fashion line woman called masstige ... This new line, available exclusively on the net, will offer trendy products signed Karl Lagerfeld but at affordable prices!
Small revolution in luxury, the barrier with the big consumer tends to disappear and the bridges between mass-market and the fashionable happy few to multiply ...
But if Alber Elbaz for Lanvin or Alexis Mabille rub their hands at the idea of participating in an ephemeral collection with one of the blockbusters of fashion, some irreducible Gauls resist, especially on the other side of the Alps with Miuccia Prada. In an interview with WWD, she said she found no interest in this type of collaboration. a pavement in the fed up that has something to cringe ...
