H & M, fashion, trend and quality democratized
H & M. Created in Sweden by gentlemen Hennes and Mauritz, the Swedish brand exists since 1947, but did not establish itself in France until 1998: it was time! And it must be said that H & M has been really well established since, France being the fourth country where H & M achieved its best turnover in 2007 behind Germany, Great Britain and Sweden precisely. It is to wonder how one did without before.
Because the privilege of H & M it's fashion and quality at the best price, or how to dress like on the catwalks, and afford the latest trends, for cheap at all. The perfect prints, the most trendy cuts, that's what the brand offers with an armada of a hundred stylists who scrutinize the most fashionable fashion trends to make them accessible to everyone.
H & M is renewed as quickly as fashion is done and gets rid of the seasons and advocates novelty by developing such a collection of cosmetics, a collection of organic cotton or another reserved for future mothers. In short, at H & M, everyone is served, there is no jealousy.
The brand, very quickly became popular, even managed to stand out thanks to collaborations with big names in fashion such as Karl Lagerfeld, Viktor & Rolf or Stella McCartney for example. And that's what makes all the difference. Ask any fashionist what she thinks of H & M, she will never hide having found some small stylistic treasures that she gladly associates with her latest pair Gucci or her little bag Dior!
