We love to search the shelves of our H & M favorite to find the latest trend. Now, we can rummage in the cosmetic department with confidence and for the good cause because the sign fashion and beauty not expensive comes out of organic care !
H & M launches at the beginning of this month, its very first line of beauty products based on certified organic ingredients, good for the skin and for the environment.
Shower gel, scrub, hand cream, lotion ... body care and face with a nice balm for the lips in a packaging very girly and nature, flowery and fresh.
These treatments are composed of ingredients certified by Ecocert - the largest certifying body in Europe for organic and natural cosmetics.
"It's a logical step, since we're working on cotton clothes organic since already a few seasons now.
Our customers have been asking us for such products for a long time, and I hope they will be as enthusiastic as I am about this new range ", says Ann-Sofie Johansson, Head of Design at H & M.
These products will be available in two subtle flavors in duo - raspberry / melon or lavender / mint - and the range will be complemented by toiletry and cosmetic kits. makeup in organic cotton.
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spring-summer 2010 trends, body care, organic care, h & m, organic