Mineral water, the real distinction: the visual aspect
Difficult to differentiate one water from another just by drinking it. This is where the packaging comes into play. Because it's basically the shape of the bottle which will differentiate it from its neighbors, and ultimately result in the purchase. It is also this aesthetic research that makes this bottle can be kept, even empty, and therefore offered.
Thus, the Voss, which comes from Norway, takes again the identity of the bottles of perfumeries of the years 30-40.
Water From The Supermarket, from Holland, prefers to imitate with humor a brick of milk.
Let's also mention the bottle Hilton, produced in England, which multiplies the references to bottles whiskey: the goal is to make him want to associate it with this alcohol, to cut it.
