May 18, 2024

Penélope Cruz: new face of the Loewe house

After Kate Moss or Gisele Bündchen, the house Loewe specialized in luxury leather goods, is offering a nice gift for the year 2013. By choosing Penélope Cruz as new muse Lisa Montague, Chief Executive Officer of Loewe, sees in the actress a perfect ambassador who embodies sensuality passion, and authenticity. Indeed Penélope Cruz is probably the incarnation of Latin glamor internationally. She is, moreover, the first Spanish actress to have been awarded an Oscar for her role in the film "Vicky Cristina Barcelona" by Woody Allen.

Proud of this beautiful collaboration the star has also told an interview: "Loewe is a house of international renown, proud of its Spanish roots and history. The collections made by the most famous Spanish master craftsmen with inimitable know-how are my admiration, and I feel privileged to be able to participate in this project.".

The new campaign spring summer 2013, photographed by the famous duo Mert Alas & Marcus Piggott will be unveiled mid-January. One thing is certain, we do not doubt that the pretty Penélope Cruz will make us want to crack on the new bags of the spring-summer 2013 collection.


Penelope Cruz new Loewe's Face (May 2024)