May 18, 2024

Poppy Delevingne replaces Alexa Chung at Vero Moda

Announced last October, the first collaboration between the fashionista Poppy Delevingne and Vero Moda finally sees the day. Worthy substitute forAlexa Chung, the beautiful British is revealed in a video at the launch of the brand's spring-summer 2013 campaign. While his little sister, Cara Delevingne, has just been voted supermodel of the year by the British Fashion Awards, Poppy is not outdone and brings her elegance and mischief to Vero Moda.

A muse refreshing, as Katja Hundrup, the Danish giant's press officer, said at Sportswearnet.com: "Poppy Delevingne is bright and brings her femininity to the countryside, all without losing her cool aura. We loved working with her and can not wait to repeat the experience ". As for the photo shoot, she describes it as follows: "We chose graphic and minimalist places for the shoot, to best reflect the light femininity of Poppy Delevingne".

For this new season, Vero Moda proposes pieces with a graphic spirit, such as the trousers and the vertical striped shirt put forward by Poppy Delevingne in the video. Already seen on the legs of Miranda Kerr On the occasion of the launch of the new Mango collection, the trousers black and white stripes should be the darling fashion of next spring. Also note the strong presence of floral print parts.

The new collection Vero Moda is already available on the brand's website.




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