May 6, 2024

Special Lingerie: the string is finished, place the shorty and the bloomer

In small matters cheeky, women are spoiled for choice: cheeky cotton, lace, sheathing or invisible but also string, tanga, bloomer and shorty, who offer themselves a second youth in full wave retro and burlesque! "The string in the 1990s, it was the flagship piece for French women, but we saw its rating drop, "says Cécile Guérin, director of the show of the lingerie which opens its doors in Paris on January 21st for three days. "It is still perceived as a sexy object, but it is neither practical nor comfort nor fashion," she said Thursday presenting the trends reports AFP.
The bloomer at Chantal Thomass
On the side of the marks of lingeriethe consequences of this change in behavior have been drawn. So Chantal Thomass it makes room for bloomers (these little ultra-comfortable frilly shorts) in its latest collections. Amandine Calvas, marketing manager for Simone Perele, also notes that "the string is in very strong decline in terms of sales, in favor of the shorty which has become a basic ".
Big winner, the tanga, halfway between the underpants and the string, which releases the buttocks but in the form of a triangle, seems to have even replaced the string on the shelves lingerie, to the point of dominating the market.

The panties high at Eres
View in the lingerie collection Eres Fashion Summer 2012, the return of the cheeky high and sleek, which has the advantage of not marking, of being comfortable and adding a stylish touch to your adornment lingerie.




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