Mango, the saga of brands
Give me the name of a successful Spanish ready-to-wear sign: did you answer Zara or Mango ? Both brands are competitors who fight with trumps of charms and vaporous fabrics. Let's focus on the one that takes its name from the delicious and sweet fruit.
Mango indeed owes its name to the fruit of the mango, that one of his two founding brothers, Isak Andic tasted during a trip to the Philippines. The two creative brothers of the brand Mango, Isak and Nahman, come from Turkey and immigrate to Spain as teenagers. Isak, following a trip to Asia, returns with a stock of T-shirts that his brother helps to sell on the markets by doubling the purchase price. Malignant, the brothers see there a business ... juicy (see there only a word game with the name of the brand!) And embark on the making of their own models.
Since these inventive beginnings, Mango has undergone a vertiginous evolution that places it among the most popular brands of our city lifestyle trendy. The clothes offered in the shops follow four lines: sports, city, evening and jeans. These are certainly trendy, but the fashion victims do not necessarily find their happiness because Mango is obliged for each collection to offer a happy mix of "basics" and "trends".
The structure of the company owes its international expansion to a franchise system where the main obligation remains the establishment of sales outlets in downtown streets or shopping malls highly attended. Around the world, shops are flourishing and selling collections.
Communication Mango the biggest stars, from Milla Jovovitch to Lou Doillon, to the sisters Monica and Penelope Cruz, who, for their part, give their paws to the creation. The two sisters are inspired by their favorite outfits and their vision of fashion: here is a double recipe that seduces the crowds of women because the two beautiful know a ray on elegance!
Mango indeed owes its name to the fruit of the mango, that one of his two founding brothers, Isak Andic tasted during a trip to the Philippines. The two creative brothers of the brand Mango, Isak and Nahman, come from Turkey and immigrate to Spain as teenagers. Isak, following a trip to Asia, returns with a stock of T-shirts that his brother helps to sell on the markets by doubling the purchase price. Malignant, the brothers see there a business ... juicy (see there only a word game with the name of the brand!) And embark on the making of their own models.
Since these inventive beginnings, Mango has undergone a vertiginous evolution that places it among the most popular brands of our city lifestyle trendy. The clothes offered in the shops follow four lines: sports, city, evening and jeans. These are certainly trendy, but the fashion victims do not necessarily find their happiness because Mango is obliged for each collection to offer a happy mix of "basics" and "trends".
The structure of the company owes its international expansion to a franchise system where the main obligation remains the establishment of sales outlets in downtown streets or shopping malls highly attended. Around the world, shops are flourishing and selling collections.
Communication Mango the biggest stars, from Milla Jovovitch to Lou Doillon, to the sisters Monica and Penelope Cruz, who, for their part, give their paws to the creation. The two sisters are inspired by their favorite outfits and their vision of fashion: here is a double recipe that seduces the crowds of women because the two beautiful know a ray on elegance!
