Moncler, the saga of the brand
This year, we saw Victoria Beckham sport a puffy jacket Moncler yellow canary on the tracks: phew! We can curl up in ours without feeling guilty. But yes, let's trust Moncler to give style to voluminous jackets that even dare to go out in town.
It was in 1952 that the first jackets Moncler make their appearance. At the Olympic Games in Grenoble, the team of France arrives adorned with these jackets that benefit from the entry of the spotlight!
In the 1980s in particular, the puffy jacket Moncler sweeps through the streets and accompanies as much the working girls in business as the sportsmen in the cold weather. If the brand loses some of its glamor in the 90s fashion side, Remo Ruffini takes things in hand in 1999 by redesigning an admirable silhouette to our favorite anorak. In fact, he is himself buying 51% of the shares in Moncler in 2003. Declined as jacket or coat, with collar shawls or claudine, the jacket Moncler even wears fur sleeves for a duet of materials that will never come out of puffy jacket of winter.
The most glamorous personalities crack for the Moncler and effectively promote the brand: Mariah Carey, Elle MacPherson, Kanye West, ... It must be said that Moncler knows how to communicate and create demand. If we find Moncler easily at the foot of the slopes of Megève, Chamonix, Saint Moritz, Crans sur Sierre ... Paris saw the opening of the first shop "off piste". Will follow in the track Milan, Gstaad, Hong Kong and Aspen. Luxury retro urban look, the anorak Moncler knows how to surf trends and impose his own style. That's talent.
It was in 1952 that the first jackets Moncler make their appearance. At the Olympic Games in Grenoble, the team of France arrives adorned with these jackets that benefit from the entry of the spotlight!
In the 1980s in particular, the puffy jacket Moncler sweeps through the streets and accompanies as much the working girls in business as the sportsmen in the cold weather. If the brand loses some of its glamor in the 90s fashion side, Remo Ruffini takes things in hand in 1999 by redesigning an admirable silhouette to our favorite anorak. In fact, he is himself buying 51% of the shares in Moncler in 2003. Declined as jacket or coat, with collar shawls or claudine, the jacket Moncler even wears fur sleeves for a duet of materials that will never come out of puffy jacket of winter.
The most glamorous personalities crack for the Moncler and effectively promote the brand: Mariah Carey, Elle MacPherson, Kanye West, ... It must be said that Moncler knows how to communicate and create demand. If we find Moncler easily at the foot of the slopes of Megève, Chamonix, Saint Moritz, Crans sur Sierre ... Paris saw the opening of the first shop "off piste". Will follow in the track Milan, Gstaad, Hong Kong and Aspen. Luxury retro urban look, the anorak Moncler knows how to surf trends and impose his own style. That's talent.
