Flavie Flament, the famous TF1 TV host has signed a partnership with the French ready-to-wear brand IT, to which she lends her image for the spring-summer season. It's the first time that IT uses a famous woman to embody her image.
Flavie Flament Anime since last March on TF1 "Lessons of style", a new program runs around fashion. The daily program, lasting 1mn30, is sponsored by IT.