On a beautiful day in 1976, Anita Roddick opens her first shop she calls The Body Shop, in Brighton, England. The young woman has a deep ethical sense but also a keen practical sense.

If its range includes only 15 products, that it concocts itself with the means of the edge with natural components and without experimentation of animals, it proposes them in 5 different sizes, in order to give the impression of rays well full.

The success of the shop with dark green painted walls - to hide moisture stains - is immediate. Her clients find old-fashioned beauty products based on beeswax and glycerin, as well as fresh cucumber and strawberry chew and cream lotions and creams.

In less than a year, Anita Roddick opens a second store and people ask her how to open their own store The Body Shop. Opportunity arises, the newly hatched businesswoman establishes a franchise system. In 1978, the first international franchise The Body Shop is born in Brussels.

In 1984, The Body Shop enters the stock market while its founder militates body and souls for the ecology. This is all the double genius of Anita Roddick. The Body Shop is an incredible financial success, based not on a clever marketing campaign but on values ​​that its founder defends in all authenticity. Anita Roddick is nicknamed The Queen of Green, the Queen of the Green and, in 1986, she joined forces with Greenpeace International to create a "Save the Whales" campaign.

In 2006, L'Oréal bought The Body Shop. Anita Roddick is 63 years old and reveals that she suffers from hepatitis C following a transfusion in 1971. She died a year later of cerebral hemorrhage, surrounded by her family. "She was one of the true pioneers of this country "said Prime Minister Gordon Brown during his tribute. "She will be remembered as one of Britain's most successful businesswomen and as an example for women in her country looking to set up and grow their own business. ".

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